Audience and Demographic research


Audience and Demographic

Demographic information is used in media marketing to classify an audience into groups such a gender, age, ethnicity and other categories. Demographics are broken into bands depending on peoples jobs and status as shown in the table below. Even further down i am looking at the stereotypical demographic of post-apocalyptic films.

Image result for demographic table media

Stereotypical fans of The Road: 

Stereotypical fans of I Am Legend:




Stereotypical fans of The Book Of Eli:

The Typical Audience 

From this research i have concluded that the the demographic for my post-apocalyptic film will be Males that are between the ages of 40-54 and in the social grade of ABC 1. The majority of people who watch post-apocalyptic films are males because they are more attracted to the dark themes and violence that are accompanied with that genre.  The reason for older people being more attracted to this film could be the complicated plots and deep characters that are shown in these films. 

 Survey results
I decided to research audience by using questionnaires. These are a primary research method and because i used closed questions i was able to receive statistical data. 








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