Audience and Media

Audience and Media

Altman:

Genres offer at set of pleasures:

Emotional pleasures- Generated for  a strong audience response to provoke emotion from the viewers.
Visceral Pleasures - Visceral pleasures are 'gut' responses and are defined by how the film's stylistic construction elicits a physical effect upon its audience. This can be a feeling of revulsion, kinetic speed or a 'roller coaster ride'. For example the jump scare in I Am Legend where a deer suddenly comes in shot.
Intellectual Puzzles - Here the pleasure stems from a mystery that captures the audience. The viewers wish to discover the enigmas presented on screen. A good example of this is Sherlock Homes.

Roland Barthes:

Voice of  Truth- Hermeneutic code where things are not entirety explained and the loose ends are tied up at the end. Makes the audience ask questions either consciously or subconsciously .
Empirical voice ( Proairetic code)- How tension is build in the narrative referring to any other action or event that indicates something else is going to happen, and which hence gets the viewer guessing as to what will happen next.

Uses and gratifications theory
A theory that suggests the audience use media for their own personal needs, these needs are:

  • Self Identity
  • Education
  • Entertainment 
  • Social interaction



 Hypodermic syringe:
The media inject the audience and they passively absorb it like a sponge.The media is much like a drug and the audience is addicted and must get their next fix.  

Comments

Post a Comment

Popular posts from this blog

Conventions of the Post-Apocalyptic genre

Image
Conventions of the Post-apocalyptic genre  Levi Stratuss (Binary Opposites)  Levi Stratuss came up with the theory in which there are a pair of related terms or concepts that are opposite in meaning. They are an opposite set of values which reveal the structure of media texts. For example is Good and Evil and Life and Death. The values do not contradict one another but instead complement each other. The theory suggests you can't have one without the other maybe in a symmetrical way.  Another example is Heaven and Hell.  The post-apocalyptic genre is a very diverse as many different people have different takes on how the world ends. This gives many writers creative freedom within the genre. However whilst the genre  maybe diverse it still has typical conventions which are: A lack of people/ abandonment  Devastation both man-made (28 Days Later) and natural (The Road) A lo...
Read more

The Book Of Eli closing scene analysis

Image
The Book Of Eli Closing scene Mise-en-scene: The protagonists costume is significant as he is dressed in all white which makes him look almost angelic which mirrors his faithful and committed character and even presents him as the messenger of God that he is implied to be. He is now baud and clean shaven, this physical change to his appearance makes Eli look younger and untouched by the cruel world that he had to endure, it almost looks like he is preparing himself to go to heaven.  Endless amounts of bible pages that Eli has mouthed out are a significant prop as it shows Eli's decadaction to his faith, bring able to remember the entirety of the Holy book. In the next shot the bible is now being printed as Eli must have finished his task, there are multiple being printed showing that the bible can now be given to all people that need it and that it isn't to be kept in isolation with Eli anymore. In a later shot the bible is placed on a shelf with all the other religiou...
Read more

The book of Eli film opening analysis

Image
The Book Of Eli Film Opening  Plot-  This sequence's narrative consists of an unknown protagonist shooting a cat with and arrow after a camera pans along a forest floor. The audience is given very little information of the situation which creates many enigmas about the unknown character and the world that the film is set. The uses Barnes' Hermeneutic code as the audience will watch on to find out what is going on and to answer the questions the opening creates .  Mise-en-scene- The use of props in the sequence is very effective as the gas mask keeps the protagonist's identity hidden which creates a narrative enigma that will creates a curiosity for the audience. The leaves falling creates a sense of Autumn and decay insinuating that the apocalypse has ruined the world as we know it and that decay is the "norm." There is a odd juxtaposition between the somewhat modern pistol and primitive bow and arrow. This could imply that human kind has in a way d...
Read more